BrandNet has been a trusted event merchandising partner for many high-profile Australian events. An event marketing strategy that is well-planned and executed can add immense value to your event. By being able to purchase exclusive merchandise on location, eventgoers and attendees get an opportunity to engage on a deeper personal level with your brand. After investing the time and resources to building awareness around your event, it makes sense to capitalise on the publicity and build-up your organisation has worked hard to create.
BrandNet has designed merchandise for major events such as the 2013 International Fleet Review and the 2019 Avalon International Airshow. We manage all aspects of the event merchandising process – from product conceptualisation and design to e-commerce and on-site event sales. Our event merchandising lifecycle includes:
- Brainstorming & Planning
- Concepts & Proofs
- Product manufacturing
- Event setup & sales
- Post-event debrief & reporting